Thursday, November 26, 2009

Alexandre Bettler’s Bread Friend map @ RCA’s Gradual event

the show
Gradual features work that has been given the time and space to evolve by its creators, slowly and steadily. It reveals the process of design – the physical act of creating – through generating and experimenting rather than finishing and polishing the work. To facilitate this, the exhibition space has been transformed into a temporary laboratory for the gradual development of ideas and processes, offering visitors the chance to engage directly with the designer as the work is conceived and executed.

The Bread Friend Map is part of the Bread Workshops which is trying to use bread to improve communication.
It is based on the French word for friend, ‘copain’, describing someone you share your bread with. Co-’ standing for ‘with’ and ‘-pain’ for ‘bread’, a friend is someone you share your bread with, and is the level of communication explored for this project. For Gradual, each visitor is offered a slice of a single piece two meter long rye bread, everyone sharing a slice of the same bread. In return, you are asked to add a sticker with your name on yourself and one on the Bread Friend Map, and to trace (dotted line) the link to anyone you know on the map. This will show your connection to other people who you shared the bread with. If there is anyone you fancy, find his/her name on the sticker s/he is wearing and use the map to connect to her/him or any other visitor in the room, everyone being the friend of a friend. The shorter the bread goes, the bigger the map becomes and more friends there are.
Curated by Martino Gamper, London Design Festival, September 2007

Wednesday, November 25, 2009

IdN, volume 15, number 4, 2008. Pg102.
{Big idea from small project}
Sometimes, the most brilliant ideas are actually the simplest. Take the limited-edition (very limited—just a dozen copies) book of concentrated wisdom about how to behave in society, devised by Alexandre Bettler in conjunction with his grandmother to celebrate her 80th birthday. Using a basic paper-folding technique, the page numbers are hidden at the foot of each double-layered page—but when unfolded, they automatically become book-marks. Ce qu’il nous reste was produced to be given to Bettler’s grandma’s 10 children, so u won’t b able to but a copy…

Alexandre Bettler: Started a few years ago with my grand-mum, this project was finnished just on time for her 80th birthday. Both of us were interested about how people behave in society and how this might (or not) have changed in the last 40 years. Mimie (my grand mother) wanted me to make a small edition of 12 books so that she could offer one to each of her children (she had 10), still hoping to influence their education… Thanks to Billy for the book binding.

Ce qu’il nous reste, edition of 14, laser printed, folded with special gutter, glued and stitched. 2007

Monday, November 23, 2009

designboom, watering can
design by nicolas le moigne from switzerland

mulheres barbadas, too busy to shave ^_^

Thursday, November 19, 2009

IdN, volume 16 number 3, pg. 53
typography issue


Monday, November 16, 2009

maxis ad_august 2008

google ads_september 2007 & november 2007

Thursday, November 12, 2009

浴室和其他。 .



Wednesday, November 11, 2009


Monday, November 9, 2009


Friday, November 6, 2009

耶稣爱我万不错 因有圣书告诉我凡小孩子主牧养我虽软弱主强壮主耶稣爱我主耶稣爱我主耶稣爱我圣书上告诉我

Tuesday, November 3, 2009




Monday, November 2, 2009


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